Corporate Media: Reconciling Profits And Public`s Need For Comprehensive Information

Running head : Corporate MediaCorporate Media : Reconciling Profits andPublic s indispensability for panoptic InformationClient s NameUniversity AffiliationCorporate Media : Reconciling Profits andPublic`s Need for Comprehensive Information Corporate media is defined as a agreement of media production ownership , and funding that is dominated and governed by corporations or capitalist with the purpose of maximizing bring ins for the investors stockholders , and advertisers (WikipediaNowadays , virtu tout ensembley of the jumper lead media companies are in the form of corporate media . They own the major(ip) print and electronic outlets from the broadcast networks and local stations food turner , T (2004 . Moreover they besides own the studios that produce most of the programming and the cable companies that channel in the signals of their competitors . As mentioned sooner , the goal of corporate media is to make money . To do this , they should bestow a good product to their customers who are the readers , listeners and viewer . They also need to think for a cheaper way in doing things food turner , T (2004 . Their journalists might have biasness in their reporting because they lack to stay in the business and forsake the morals that he believes in (Turner , 2004With all of these concerns , eject the normal s need for objective and comprehensive information be reconciled ? The answer is yes it can be reconciled by correcting the imbalance between profit making and social responsibility . One way to do this is by the creation of structural reforms in the cultural empyrean , which can acquire guidelines for potential private media investors (China Media Almanac , 2006 . These guidelines should tump over more importance to the social responsibility of the media and to journalistic law than to the money they lead incur (China Media Almanac , 2006Additionally , the reforms can create a supporting system to reinforce values in action , which includes managing trade-offs , conflict and tension among values .

Independent media companies will be given a chance to join the beam industry through these structural reforms and can also improve up the dominant media conglomeratesAnother way is to create a all of the parties affected by management decisions be considered as reasonably and justly as possible . This includes not only the shareholders itself precisely also the management , employees , customers , suppliers communities in which the company operates and the environment (Kay . By this , the media company will be aware of the needs and expectations of the community that they should align with their internal corporate valuesAnother alternative solution is the forward motion of media literacy and open satiate media (Wikipedia . Both of these need the participation of the world . Media literacy provides tools to help consumers critically analyze messages in news and public affairs programming . This will help the people bring out propaganda , censorship and biasness (Wikipedia . On the other hand , open content media enable citizens to be part of the media through their participation in the media content creation (Center for Media and DemocracyPublic policy reforms can also promote this endeavor by promoting strong and non-profit alternative sources of information and...If you requisite to get a full essay, order it on our website: Orderessay

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