Market Entry Strategies (Sommthie King)

Smoothie pouf has set several different market approach strategies they could use to pave their way to success in selling their world renowned smoothies in the Slovenian market. They argon aware that the smoothie industry still remains a niche market with constant opportunities for growth and enhancement in this ever-increasing market. However, Smoothie King needs to take into consideration that choosing a market entry strategy can have a profound impact on their global strategy. (Gillespie et al 2007)

The expressive style of entry into any foreign market is often influenced by res publica risk, cultural distance, company assets, international experience and publicizing intensity in the potential country. (Zhao et al 2004) Smoothie King needs to look at every(prenominal) of these factors and has to evaluate every(prenominal) of their options prior to choosing the most appropriate market entry strategy for smoothies in Slovenia. It is evident that when a company enters a fresh market, it seeks a specific set of customers to grow and diversify its business. In Slovenia, Smoothie King aims to spread their product across the country by promoting that their range of smoothies offer good nutrition which or else improves the health, the well being and the life of its customers.



This distinguishes that the success of a raw market entry strategy for Smoothie King in Slovenia depends on their ability to match their capabilities to the requirements of their customers. (Grigsby 2007).

Smoothie King has identified numerous opportunities in Slovenia for their product and the only concern face up them is how they should enter that country and what strategy they should follow. Each mode of entry hosts numerous advantages as well as disadvantages for Smoothie King. The quadruple principal modes of entry into a foreign market embroil exporting, licensing, strategic alliance and wholly owned manufacturing subsidiary. (Hollensen 2007) These are all the options available to Smoothie King when deciding which method best...If you neediness to get a full essay, order it on our website: Orderessay



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