PART A
1.0 INTRODUCTION
   1.1 Overview of Kopitiam Industry in Malaysia
   1.2 Introduction Company
   1.3 Issues in Pakli Kopitiam
PART B
2.0 ANALYSIS
   2.1 PEST Analysis
3.0 STRATEGY FORMULATION AND IMPLEMENTATION
3.1Strategy Formulation
3.1.1 rise Analysis
3.1 2 IFE Matrix
   3.1.3 EFE Matrix
   3.1.4 IE Matrix
3.2Stratety Implementation
3.2 Hold And Maintain Strategy
3.2.1Market penetration
3.2.2 harvest-feast Development
4.0 RECOMMENDATION
5.0 REFERENCES Â Â
PART A
1.0INTRODUCTION
1.1Overview of Kopitiam Industry in Malaysia
Coffee industry has reached some other successful year, credit to a major contribution from glaring standard burnt umber bean and numerous other coffee set up opening, the coffee- intoxication scene certainly mushroomed in 2010. The trend of drinking coffee at coffee marks gathered momentum with consumers extending their coffee drinking in outlets to the office and at home. The nostalgic feeling of settlement type kopitiam was cleverly revamped and repackaged to air-conditioned rooms serving traditional cups of coffee.
Kopitiam or kopi tiam is a traditional breakfast and coffee shop found in Southeast Asia. The word kopi is Malay for coffee (as borrowed and altered from the Portuguese) and tiam is the Hokkien dialect word for shop (?). Menus typically bluster simple offerings: a variety of foods based on egg, toast, and kaya, convinced(p) coffee, tea, and Milo, a malted chocolate drink which is extremely general in Southeast Asia, particularly Singapore, Malaysia.Today there are no less than 100 brand names of modern kopitiams run in various parts of Malaysia such as Bangi Kopitiam, Pak Hailam Kopitiam, Jonker qualifying Kopitiam, Old Town White Coffee , Uncle John kopitiam, PapaRich Kopitiam, Pak Li Kopitiam and etc. Even though business owners are Chinese which is non-Muslim especially for kopitiam...If you want to get a full essay, post it on our website: Orderessay
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