Globalization

GLOBALIZATION PROCESSES Cand.negot. (Master of Arts, International Business and Modern Languages) Cand.merc. (Master of Science in Business Administration Marketing, Globalization and Communication) Teacher: Assistant prof Sofie Møller Bjerrisgaard Ph.D. Dept. of Marketing and perplexity and Post Doc. Julie Emontspool Ph.D. Dept of Marketing of Management The aim of the division is to provide pupils with an understanding of the many Gordian issues involved in world(a)ization processes such as the interplay of the worldwide and the local, or glocalization, with special attention to business and consumer culture. The course introduces the student to fundamental economic, political, and cultural dimensions of globalization processes. Such knowledge is incumbent as both public and private organizations are challenged by the complexity and dynamism stemming from globalization and the increasing interconnectedness of global markets and institutions. After a general introduction to globalization processes the course will focus on analysis of how globalization venture business cultures and strategies and alters consumer practices.

This course provides students with the necessary tools to analyze and reflect upon the complexity and multidimensionality of contemporary globalization and localization processes related to the intensified stream of money, people, technology, media and ideas. Furthermore the course addresses globalization processes as these are experienced in both developed and developing economies. The course evenly discusses the methodological challenges related to studying globalizing phenomena. Organization of the course This course is organize in three parts which contribute to the completion of the closing term paper that constitutes the examination. The term paper may be done in groups of up to 3 persons and should reflect the theories and issues communicate throughout the course about globalization of markets. * Part 1 of the course is... If you want to get a full essay, secern it on our website: Orderessay

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