Going to Market Manual

Module Manual: passing To Market: Managing the bring & angstrom; the Sales Force PGDM 2011- 2013 Course Credits: 04 Course Marks: 40 1-INTRODUCTION TO THE COURSE * Going to Market introduces the students to the sales and distribution discipline as the net delivery vehicle of marketing and covers elaborately its two constituents --Managing the Channel (External to the organization) and the Sales Force (Internal to the organization). * * A product or serve has been produced basis the needs of customers. To take the product to the customer is every last(predicate) about going to the market. A process of system has to be established and people have to be engaged in running the system to deliver. The system is distribution and people argon sales force. The system and people are to be managed by Sales Manager. * * Over the years there has been a exploitation importance of Marketing melodys as a strategical component of the marketing mix along with other strategic components of product, price and promotion. The selection or choice of the appropriate channel will result into efficiencies and competitiveness. * * The effectiveness of the sales force depends, to a large extent, on the Sales Manager who directs leads and motivates its members.

In abstrusity understanding and skills are required to lead such a force to a higher productivity or else it drop result in lost opportunities in the marketplace and a demoralized and disoriented sales team. * The thrust of this highly synergetic program is in capturing the following key elements: * Understanding the concepts * emplacement Analysis * Case Studies * Presentations * Live projects & Assignments By the end of this module students will have learnt how to do at least iii things; 1. Develop competence and the competitiveness in dealing with complexities in marketing channels 2. Understand the distribution strategy, management of the marketing... If you loss to get a full essay, order it on our website: Orderessay

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