Luxury Space in India

LUXURY is no stranger to India. The erstwhile maharajas and princes led a life of opulent splendour. The only way to be a part of the elite was to be born into it. The lifestyle was too associated with hunting, polo and other games of the rich. New m matchlessy could never get into this circuit. The ambitiousness was always there. But the princes operated in a different compact altogether. The era of the self-made millionaire was yet to arrive. So small possessions, or copied fashion designs with a few gewgaws thrown in, became the height of luxury. An achiever of the 1970s could only get by with a genuine foam mattress â€" no Omega, Rolex or BMWs. This trend saw a shift, a gradual one, in the 1980s. Luxury began creeping into hurrying class homes through small things and symbols. The colour TV came in, the menial pen was elevated to a Parker, successful self-made concourse began to be featured in magazines. The concept of luxury as a reward for achievement gained acceptance, though royalty and the grandeur continued to remain the benchmark of the elite. The real change came in the 1990s when more people started making more money. on that point was a sudden explosion of colour and things and objet Darts began to appear. In order to gain access to luxury and class one could just go out and charge it.

What contributed to this shift? India capable up to the world. The liberalization process brought more than high stinting growth rates. It showed the people what was possible. In the process, it has altered mindsets. The IT revolution, and the consequent posit for Indian brainpower, has created a whole new breed of soused global Indians. At the other end, an increasingly open thriftiness has created new business opportunities, which has resulted in a slew of new, passing successful first generation businessmen. They are millionaires. They spend. They sport vertu mobiles. But they may not even be homelike with English. All of a sudden, wealth is no longer the hold on of the elite.... If you want to get a full essay, order it on our website: Orderessay

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