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EXECUTIVE SUMMARY: This report talks about the arguing in Golf Equipment fabrication. A detailed analysis is conducted by application of several(a) theories and st dictategies. The first adjourn of the report deals with characteristics of the golf industry, the defining features within the industry and more about the various equipment companies within the industry. The external environment or the forces affecting the industry are carefully identified. As the report moves further, the discover victor factors in the industry are identified, it was concluded that Taylor Made and flock are the best performers followed by Callaway. In the later part of the case, financial strength and performance of the various companies is tested keeping in mind the sales and operating profit figures. The snuff it part of the report is based on the recommendations that have been suggested to the idiosyncratic companies to maintain the respective market share. Innovation, product development and endorsements were the key success factors to sustain a market place. TABLE OF content: 1.

) golf game INDUSTRY ANALYSIS 2.) PEST ANALYSIS OF golf game INDUSTRY 3.) COMPETITIVE FORCES OF GOLF INDUSTRY 4.) CHANGES IN THE GOLF EQUIPMENT AND THE underlying DRIVERS 5.) STRATEGIC GROUP MAP 6.) KEY SUCCESS FACTORS 7.) FINANCIAL RESULTS 8.) RECOMMENDATIONS GOLF INDUSTRY ANALYSIS: Golf has primarily been associated with wealthy and large group of people. The popularity of this sport has grown widely in US during 1970s and it peaked in 1980s with approximately $27.5 one million million Americans playing golf at least once a year. The tremendous growth of this sport generated goods and services worth $62 billion in US golf economy. The participation rate of this well known sport was made up of 71% males, 23% females and 6% junior players. The golf... If you want to get a full essay, order it on our website: Orderessay

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