Slybus

Submitted by: Sibeesh Sreenivasan 200700091 Table of contents Executive summary4 Introduction5 companionship Background5 complaint and Vision avowal6 Vision:6 Mission:6 Strategies7 External Opportunities8 External Threats8 Competitive Profile Matrix (CPM)9 financial Position9 Customer loyalty10 Market share10 solicitude10 Advertising10 Price competitiveness10 Global expansion10 carrefour quality11 Financial Ratio Analysis12 Current Income Statement in US $13 Industry analysis: External Factors valuation MATRIX17 Internal Strengths19 Internal Weaknesses19 Internal Factor military rank (IFE) Matrix20 Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix22 SWOT MATRIX ANALYSIS23 SO Strategy:23 ST Strategy:24 WO Strategies:24 WT Strategies24 Strategic Position and Action military rating (SPACE) Matrix25 Internal-External (IE) Matrix27 Boston Consulting Group (BCG) Matrix28 intercourse Market Share28 Industry growth rate= (15.

5) %28 howling(a) Strategy Matrix30 Evaluation of Strategies from Matrices31 Quantitative Strategy proviso Matrix (QSPM)32 Advantages and Disadvantages of Strategies34 Merging with United Airlines:34 Developing a self-coloured market in Japan and China:35 Strategy pass35 Long term objectives35 Objectives and Policies37 Policies38 Resource Allocation39 Income Statement aft(prenominal) Implementation40 Recommendations40 References41 Executive summary This report entails an analysis into Continental Airlines, and how it has evolved over the years. In the following report, a brief admittance go out be given for the company and the report will then go on to take into account divers(a) matrices that will help us identify which strategies need to be adopted by Continental Airlines, their pros and cons will also be assessed. The vision and mission for the company has also been... If you want to discombobulate a full essay, order it on our website: Orderessay

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