Business Proposal

Author s Name 1battle of Marathon pissEXECUTIVE SUMMARYAccording to Packaged Facts study , it analyzes the changing 3 .7 billion U .S . market for bottled body of water system , which is the prompt increase sector of the overall U .S . crapulence market ( Bottled Water Market Research Reports parity . 2 . The market is cosmos driven by the pursuit of a healthier life style and a festering awareness among some consumers of the need for rehydration passim the day (Mintel International Group Ltd , para . 1Bottled Drinking WaterBottled water emerged as the second largest commercial beverage category by volume in the United States in 2003 , and , despite its probatory stature , it continued to grow at a rapid pace in 2004 (Rodwan para . 1 This type of entrepreneurship has been growing more than rapidly on a global direct . According to Rodwan , In 2004 , surpassed 6 .8 billion gallons , an 8 .6 throw away over 2003 s volume level according to the latest chance variable of Beverage Marketing s comprehensive study of the market , HYPERLINK hypertext transfer protocol /www .beveragemarketing .com /BottledWaterUS .htm t new Bottled Water in the U .S . That translates into 24 .0 gallons per person , which means U .S . residents now discombobulate more bottled water annually than any other beverage other than carbonated soft drinks (CSDs (para . 4VISIONMarathon Water will be a company that promotes health protection by producing true(p) and levelheaded bottled drinking water using the advanced technologies in purifyingwater through proven operational proficiency and innovative facilities and go . In the next decennary (10 ) years , we strive to take on 100 customer satisfactionAuthor s Name 2AnalysisWith the increase in beg for bottled water as mentioned in bottled water reports , the next ten (10 ) years is seen to be positive and progressive for this industry .

moment , this type of business is still expected to be booming by thenMISSIONMarathon Water is committed to serving safe and healthy water needs of both private and public sectors by providing high-quality drinking water through state-of-the-art water interference technology while facilitating economic growth of the nation by means of developmental planning , and formulating and implementing workable company policies . In this light our company is further committed to excellence in the field of the bottled water industryAnalysisSince the bottled water industry is one of the fastest growing industries in the U .S . and worldwide , it would contribute greatly to a nation s economic development . Therefore , more product innovations and brand awareness can be apply to maintain its growthCOMPANY SLOGANLife is a marathonMARKET OVERVIEWConsumers of bottled drinking water have been increase recently because of reasons of safety and health benefits they can personate from these products . Bottled water has become the indispensable prop in our lives and our culture (Fishman para . 4Author s Name 3Potential CustomersBecause bottled waters are generally inexpensive , Marathon Water targets people between ages 18-35 who lead a dynamic , active , and healthy lifestyle . Many consumers recognize it to be healthy , safe and in some instances , of...If you want to get a full essay, order it on our website: Orderessay

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