Bobos is the term that author David Brooks uses to label the new emergent upper class of todays society. Bobos are the creation of two merge social groups; the bourgeois and the bohemians. There has been a traditional shock between the bourgeois world of capitalism and the bohemian counter civilization. The middle class were the square, practical virtuosos. They defended tradition and middle-class morality. They worked for corporations, lived in suburbs, and went to church. Meanwhile, the bohemians were the free animate who flouted convention. They were the artists and the intellectuals - the hippies and the Beats. (p. 10). But these separate worlds set about merged into one. This get together is what the book is all about, the new establishment. People with one theme in each world and the new codes of etiquette and morality they have come to hold onto. There is no arguing that the bobo culture exists and has instilled itself as the dominant culture in our society today. This is best(p) explained with both a consensus and conflict perspective. In ordinance to amply understand how the bobo culture came into being and its very nature one must take into account how they developed both finished constant battle between bourgeoisie and the bohemians and a authorized amount of cohesion between the two groups.
In the beginning of the book, the tautness between the bourgeoisie and the bohemians is explained in great detail. One clearly sees how both groups are in constant conflict with each other to gain control of society. Brooks refers back to the 1950s, where it was oftentimes easier to tell people apart. An excellent example Brooks gives is of the Cornelius Vanderbilts against the henry David Thoreaus. You were either a bourgeois that prized materialism, order, rational thinking, self-discipline, and productivity or you where a bohemian...
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