Product DescriptionThe product we?ll be marketing is a new spirituous beverage c all in alled take to be squirt. It is a malt-based product in the identical class as Zima and Smirnoff Ice and entrust be ready-to-drinking (requiring no other mix) with a 5% alcohol level. What separates Mean Green from its peers is that its primary fragment is a variation of absinthe. Absinthe is a strong liquor distilled with a great number of herbs resembling anise, licorice, hyssop, veronica, fennel, lemon balm, angelica and wormwood. The flavor of anise tends to predominate. Wormwood is an herb that grows furious in Europe and has been cultivated in the United States as well. Much of the liquors legendary effect is due to its extremely towering alcohol content, ranging from 50% to 75%, plus the contribution of the different herbs. It has been assumed by many that the so-called active ingredient in absinthe is wormwood, although that is apparently not really the case. It is the nature of absinthe that provides the inspiration for Mean Green and separates it from its competitors. Absinthe was much considered the ?drink of the intellectuals? since it was particularly popular in the artist, musician and unornamented thinker community. This attitude migrated from France (and other parts of Europe) to the United States, reinvigorated Orleans in particular. Absinthe experienced a renascence in popularity in Europe in the 1990s and continues today. The Mean Green formula results in a tasty, effervescent drink that has the taste of absinthe, which is a licorice type of flavor.
It will not be heavily sweetened, although sweeteners will be used to subtly tone down the bitterness that comes with the licorice and herb flavors. The flavors will actually have an earthy tone contributed by the herbs from the absinthe. some other flavors will be added to provide a...
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