About the company:
Mercedes S 500: Mercedes is a leader in the automobile industry and the reason for its success is its cars. One of the leash models is the Mercedes S 500 which made its debut in descent 1998.
Marketing Mix
Product
Features
Includes high-tech innovations like Pre-Safe, pre-crash occupant protection system. It raft see an impeding collision in advance and puts the vehicle and the occupants on standby. It tightens the seatbelts and also adjusts the front seats. The model division 2003 S-class will introduce this safety concept. The look of the car has also been changed with a wider bumper in front allowing air intake.
Brand Name
Mercedes has been one of the pioneering car companies introducing newer features and coming up with new car designs. This has established it as a fountainhead known and respected brand famous for its quality and its easily engineered cars which have met with customers satisfaction and have fulfilled customers demands.
Added-Services
The company dismiss be easily reached via the internet and they also have some offices in each sector of the area where the Mercedes personnel can be easily reached .Mercedes comes up with new schemes every year to meet with customers demands.
They also provide free-service to cars for a limited issuing of kilometers and there are many discount schemes which are offered to the customers during exceptional seasonal offers or during the Dubai shopping Festival they allow draws to be held in which there is a chance to win a Mercedes.
Price
Pricing Strategy
Mercedes prices fluctuate with the European economy and depending on the competition in the global market from other car companies.
Discounts
The Mercedes gives discount during peculiar(prenominal) shopping festival or gives occasional discounts like on Christmas or any other occasion.
Promotion
Advertising
They promote...
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