Westjet

WestJet, started in 1996, mimics the Southwest communication channellines strategic model. Southwest Airlines, a U.S. air passage business, has enjoyed phenomenal success with a strategic formula of disordered f atomic itemize 18s and short-haul routes. WestJets fares are an average of 40 pct crusheder than Air Canadas. It offers iodin rank of seating, has no meals on board or decision maker lounges in airports, and concentrates on flights of 400 miles or less. Passengers dont save tickets, merely stop numbers. And to cut costs, WestJet encourages ticket gross tax revenue through the Internet, which today accounts for astir(predicate) 11 portion of its tickets sold. Whenever possible, it lands at smaller airports that haste low user fees. One diversion from Southwests strategy is that WestJet does assume passengersor gueststo specific seats. As some of these strategies illustrate, Smith has do a commitment to keeping operating(a) costs low. In addition, same Southwest, WestJet flies one class of jet, the Boeing 737, which minimizes pilot training, charge costs, and furnish turnaround time. To keep its employees (over 1,100 of them) unorganised and, thus, giving the troupe much control over earnings and salaries, WestJet uses several incentives.

A major(ip) one is that all workers who have been with the company at least three months get into in a profit-sharing political curriculum$4 million was share among eligible employees in 1999. In addition, 70 percent of the employees participate in a tired purchase plan, in which WestJet matches employee contributions up to 20 percent of their salary. Smiths congenital model appears to be working. During its quartette years of operation, WestJets growth has been steady. revenue enhancement passenger miles (a learn operating measure in the airline industry) were up 54 percent for the first cardinal months of 2000. In April 2000, 78 percent of available seats were filled, compared to 71 percent in April 1999. WestJet as well consistently makes a profit. A spokesperson for a Canadian consumer group said, WestJet is tightly stray and...If you lack to get a full essay, order it on our website: Orderessay

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