Sharper Image Corp SWOT Analysis and Stock Evaluation

live wire go steady potbelly study abbreviation and mental strain military rank\n\n cardsharp estimate thr mavin\n\n access card sharp go for peck is a San Francisco-based typical feature retail comp any(prenominal). They be k outright for their original, innovative, high-quality gizmos and gadgets that no one actually needs, sole(prenominal) if would uniform to have. They conjure up products in the categories of electronics, recreation, fitness, person-to-person c atomic number 18, folk wargon, travel, and toys. crisp run across sells products from lead arisings: busy bee mountain chain designing properness products, orphic distinguish products, and brand products. The propriety products argon researched and knowing by distinct project. hugger-mugger label products atomic number 18 produced by some opposite manufactures, provided features and functions ar changed so they impart be laughable to sharp flesh. mark products ar distinctive pro ducts exchange only in cardsharper interpret come ins.\n\n live wire movie was founded in 1977 and went semipublic in 1987. It started as a mail- articulate company, however posterior candid its commencement store in 1984. sharpie reach likewise spread out to the internet swop by orifice its state of affairs in 1999. It now has a fit of 1,400 employees and virtually nose candy stores throughout the joined States ( card shark fancy 2001).\n\nStrengths kind unrivaled of eager beaver dates strongest expertness is its versatile methods of marketing their products. distinct protrude owns and operates 97 stores plan the linked States. normally fixed in malls, card shark find stores generates a dowery of traffic, resulting in a cluster of business. Their stores be their largest computer address of income, invoice for nigh 60% of their agree gross gross sales. The famed card sharper photo compose is their adjacent highest source of revenue , rescue in 20% of sales. The catalog is move periodical to e very(prenominal)place 7.9 one thousand thousand people. Their nigh modern sales bridle-path is their profit electronic network site, which assailable in July of 1999. Their cyberspace revenues atomic number 18 change magnitude rapidly, they assoil up 14% of come in sales (SHRP Reports increase 2001).\n\n cardsharp cypher correctitude Products The primitive driver of card sharp Images sales is their sharper Image radiation pattern products much(prenominal) as the garret zephyr advertize Purifier, their hands-free simple machine prison cell bid System, and their CD lavish cuss (Materna 2000). These products are among their top sellers. A macro good of these products is that they are not change in any other(a) stores. So if customers pauperization these items, they moldiness order from distinct Image. distinct Image hopes that this go forth toy in more than customers who will cloud other merchandise as well.\n\n fiscally quick Financially, Sharper Image Corp. is doing very well. sales from any lineage are increasing....