Developing a Service Brand Using the Service Mix

DEVELOPING A improvement BRAND USING THE SERVICE MIX -Kunle Dixon Odukoya Unlike product brands, usefulness brands are identifiable activities or benefits that one party can offer to another that is basically intangible and doesnt result in a transmute in ownership. Thus service brands are those utilities that have as their core, the five attribute of services vis Intangibility: not lively in physical form Invisibility:cannot be seen Inseparability:cannot be quarantined from the provider Perishability:transitory, i.e. not likely to last Heterogeneity:consisting of many distinct things These attributes that form the nature of services are the foundation around which certain essential offerings are built to deliver pertinent values that become the intangible benefits taken to the market place. Examples of service industry categories include Transportation, Government and Public utilities, Financial services, professional services, Telecommunications, Consultancy services, Recreation and Hospitality services, Education, among others. In these industries and their likes, services are rendered without it inevitably resulting in a change of ownership, largely because the utilities delivered are intangible, ultraviolet and inseparable from the providers.

And this makes it a little more difficult to strike out among service offerings. Then, the question is how do you success broady brand a service offering? Standing out as a service brand To stand out as a service brand, given the intangibility and other peculiar situation of service offerings, the benefits must be augmented and offered in a way that the beneficiaries or target market can cover relevant unique added values which match their needs some closely and differentiate one service brand from another. To strive this is to effectively position your services; and to be candid, this is no hateful feat. Positioning a service brand is doubly challenging as it has to do with... If you want to get a full essay, order it on our website: Orderessay

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