* Introduction of the company: gentle wind Asia
* History and background of the country
* P.E.S.T analysis
* Approaches or ways to deal with the problems derived from the P.E.S.T analysis
* Conclusion
* References and Appendices
INTRODUCTION OF THE COMPANY: AIR ASIA
mental strain Asia Berhad is a Malaysian-based utter-cost postline which was established in 1993, and commenced operations on 18 November 1996, a young Asian target gone global. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandess company gentle wind denude Sdn Bhd. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1. Air Asia group operates scheduled domestic and worldwide flights to over 400 destinations spanning 25 countries. Its main hub is the Low- apostrophize bearer Terminal (LCCT) at Kuala Lumpur International aerodrome. Its affiliate airlines Thai Air Asia and Indonesia Air Asia have hubs in Suvarnabhumi Airport and Soekarno-Hatta International Airport respectively. Air Asia is the Worlds Best Low Cost Carrier and the Airline of the Year for 2009, 2010 and 2011.
It has the worlds utmost operating costs at $0.035/seat-kilometre in 2010. It is also the primary airline in the region to implement fully ticketless air blend in system. The development strategy of low cost carriers laughingstock be summed up as Low costs, low fares, and no frills. Through the corporate philosophy of Now Everyone Can gasify, Air Asia has sparked a revolution in air travel with more and more people around the region choosing Air Asia as their preferred choice of transport. The companys shares were listed on the Kuala Lumpur Stock Exchange and were included in global office of Morgan Stanley Capital International Inc.
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