MT460 Management Policy and Strategy
Unit Five: Internal outline and Long-Term Objectives
Professor DiMatteoGibson
May 22, 2012
Introduction
In this paper I will be writing a SWOT abbreviation for Whole Foods Market. I will utilize the companys internal and external challenges to help Whole Foods Market to come across forward. I will accomplish this by utilizing three tools to carry at the company in whole those three tools be the VCA or value chain analysis, the RBV or resource-based view as well as the SWOT analysis. These tools will help me to suck what resources and needs the company needs in say to filtrate forward.
Synopsis of the Situation
With eating healthier becoming a more than important factor to the public and a growing regard for the products while little resources are available to businesses who carry the products at that place is a concern of passable resources in the future.
Department stores hurl been adding the organic foods to their shelves as well with the ability to offer it for a lower price causing an yield of whether or non Whole Foods Market can keep their consumers and have enough resources to fulfill their needs.
Key Issues
The key issues in this case are that Whole Foods Market has higher(prenominal) pricing then the mine run standard supermarkets and with the economy right now the consumers are shop smarter. The supermarkets have the ability to offer lower prices by coupons, gross sales and the fact that they utilize private brands. Another key issue is that the demand for the organic foods is increasing causing possible issues with the resources creation abundant enough to withstand the growth causing higher price probabilities as well.
Whole Foods Market only builds in towns that are higher in education and income levels making the adventure of growth harder...If you want to get a full essay, order it on our website: Orderessay
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