MT219 Marketing
General Electric
Going strong since 1892 General Electric community is the only company that has been on the Dow J mavens Industrial Index since the archetypal index was created in 1896. Just the thought of it is amazing that a business can be successful, grow and still be in business over 100 years. GE manufactures legion(predicate) different products including, but not limited to, lighting, airplane engines, and category whatchamacallits. They also have a website; http://www.ge.com/index.html ; but one cannot purchase products directly. It offers a search engine for the closest fixing that their products are available for consumers to purchase.
General Electric’s appliance website shows a large range of products like clothes dryers, dishwashers, refrigerators, and atomize ovens among many others. Large products like dishwashers and clothes dryers could pose demanding to ship to distant locations. What the company does is sells their products to retailers and let them manage the consignment of their products. Say for instance a customer wants to purchase a freezer and the GE appliance website was able to ship direct. straight consider the freezer is being shipped from Connecticut and the consumer lives in Ohio.
A very long trip for a freezer, and the shipping toll would be outrageous. It makes more sense to stock product walking(prenominal) to each consumer so it can be shipped in loudness to one location and distributed to more select locations from there and so on.
The idea of direct marketing and GE appliances seems farfetched, and their best promise is to continue doing business as they are now. Using the profit as a guide for the customer is a big(p) tool, and it provides as much information as a compose without taking any trees to make it. Using intermediaries is good for the preservation because it increases the amount of employees associated with GE appliances, and it spreads them out over the US.
References
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