On a sketch vi place to Mumbai in the first week of November, rate Anton Wolfgang von Faber-Castell was already carrying at least 150 Christmas cards. The idea was to sign them whenever he was free, well in time for the year-end festive season. If you dupet hand write them, dont propel them, he says.
Its non his version of a runnel to pee-pee more people to write, though as prexy and chief executive officer of Faber-Castell AG, the stationery company headquartered in Stein, Germany, he would probably prefer that over emails. But amount Antons habit is more of an old-fashioned etiquette thats clear to explain.
By Jayachandran/Mint
The 70-year-old heads a company which is 250 years oldâ€"he was in Mumbai as part of an Asian tour that include South Korea, Malaysia and Indonesia to celebrate this landmark. He is now the eighth contemporaries of the family that founded the company in 1761 which has a current group revenue enhancement of over €450 million (approx. Rs3,100 crore).
Count Anton is tall, in a dispirited suit in which I fail to see a Faber-Castell pen peeping out of the coat pocket. He does not grinning much and perhaps because of his height and the low seating, struggles to find a comfortable enough position in the course of the take overing.
We meet at Taj Lands End, affectionately called a sundown meeting by his office staff, but by the time we do sit down, its already dark outside.
Faber-Castell has been present in India since 1998, an necktie that was propelled by Count Anton, who saw Asia as the next broad market. His father, he says, was the one who pushed the business in Latin America. Count Anton also came to India first, preferring it over China, because of the English language. Today, he is not just satisfied with their business in India, but he is not displeased either.
I wish it would go faster, he says somewhat the growth. But its not so easy in India, particularly, to get the distribution right. But we have some...If you want to get a full essay, order it on our website: Orderessay
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