First of all, the advertisement relies on an appeal to reason that if youre in the market for a candy bar that is sweet caramel wrapped in salty peanuts then a PayDay is what youre looking for. The ad looks to appeal to people who are looking for something tasty that is jammed fully of peanuts. It takes into account that people buy large amounts of candy on Halloween in order to pass out to kids who are there to trick or treat.
Secondly, the PayDay ad plays upon the belief that elephants like peanuts. Whether or not this is true does not matter.
The reason be is because most people who have ever heard of this rehearsal; take it as truth. The ad uses an elephant to show how chock full of peanuts their candy bar really is. I can imbibe no better way to show off the event that the candy is full of peanuts than to have an animal that supposedly loves peanuts sexual climax to your door dressed in a Halloween costume on Halloween night just to get a PayDay candy bar.
This PayDay ad effectively uses humor for an emotional appeal. The idea that an elephant would go as far as to dress up in a costume and be on your door step in order to get a PayDay candy bar is comical. The ad forces you to think outside the realm of what could really...If you want to get a full essay, order it on our website: Orderessay
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