Marketing Example Exam

1.Needs, measure, satisfaction and relationships argon among the most important core mathematical crop concepts. a.Briefly define each of these concepts and argue their importance to selling. b.How nates vendors bring customers apprehensions of value and their level of satisfaction? c.Given that marketing is a customer-focused activity, discuss the growth by which a marketer should go near satisfying customer needs? dissociate a. Needs disturb to a state of felt deprivation. world needs are many; physical (food, housing), social (belonging, affection) and soulfulness (knowledge, self-expression). Value is the sensed difference between what a consumer pays for a harvest-tide and the benefit they light upon from owning the product. Value is often non judged accurately or objectively. Generally, a consumer give purchase from the problem whose offer provides the most value. Satisfaction is obtained by a consumer when a product meets their expectations, a con sumer is dissatisfied if a product move below expectations and is delighted if a product exceeds expectations. Relationships are at the core of marketing. Marketing consists of creating, maintaining and enhancing strong, value-laden relationships with customers and other stakeholders. take apart b.

Customers allow for ingest to buy a product that they think offers them the most value, this perception of value leads to created expectations. The consumers assessment of the value they befool from a purchased product will influence their satisfaction and buy behaviour. A familiarity can influence a customers perceived value by strengthening or augmenting the product offer with servic es, staff office and character benefits. B! y having a customer-centred approach, a company will get to higher customer satisfaction through adding much than value to the core product. A satisfied customer is more seeming to repurchase, and also create new customers by word-of-mouth. case c. The number 1 four steps of the marketing process concentrate on creating...If you want to get a full essay, order it on our website: OrderEssay.net

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