McDonald's Marketing Plan

Introduction McDonalds has a highly developed marketing shamble that includes products, placement, prices, and progression for domainy deferent market segments. The marketing team believes that in that respect is an opportunity to gain to a greater extent(prenominal) customers and gain more twin business from customers in a demographic that includes 18 - 24 year-old consumers. This new marketing program features a rewards carte that in allows consumers to establish points and redeem them for rewards. McDonalds Overview Image is important and having a dangerous brand results in minimal efforts to successfully sell products. When it comes to the provender service industry, McDonalds is the steer retailer with more than 30,000 local restaurants helping nearly 50 million people in more than 119 countries every case-by-case day (McDonalds Corporation). Its brand is clearly recognize human racewide. In 1955, a man by the name of beam of light Kroc opened the first McDonal ds restaurant in Des Plaines, Illinois. Then, in 1965, the smart set went public. In 1985 McDonalds became spell of the 30 companies reservation up the Dow Jones Industrial Average. Due to its financial success, McDonalds has always repaid its shareholders. Since the niner began paying dividends in 1976, McDonalds has increased its dividend per earthy share amount of money 32 times (McDonalds Corporation). One key cistron to McDonalds continue growth is its effective and integrated marketing mix.

The company caters to all types of people, including families, professionals, students, and people of all ages. Marketing efforts are already afoot(predicate) to maintain and expand its c ustomer base regarding professionals. The co! mpany is first base to offer wireless Internet service in its heterogeneous locations. For a nominal fee, customers can munch on a Big Mac while surfing the Internet. Furthermore, stores passim the world are being redesigned to portray a family atmosphere. In 2005, McDonalds has dim out(p) more than $705 million in the United States... If you want to pass off a full essay, order it on our website: OrderEssay.net

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