Internship Report

institute of business administration| Internship Report| | | Rafia Husain| 9/10/2012| Commencement Date: 22nd June, 2012End Date: three Aug, 2012| sidestep Of Contents: Acknowledgement I would deal to thank my supervisor, Mr. Afzal Baig, for his efforts in making everything easier for us to understand and helping me cop my tasks on time. I would also like to thank Ms. Mehr sultan and Mr. Indo-Aryan Reki for helping us gel in to the integrated surroundings and guiding me through their areas of expertise. Most of all I would like to thank IBA for giving me the opportunity to apply at Groupm which sour out to be in my best interest. 1.       prenomen Page 2.      Table of Contents 3.      Acknowledgement 4.      Introduction to the send Undertaken 5.      Company Profile and Overview 6.      Elaboration of the Processes, Functions, Products, Tasks, Strategies etc. 7.       major Responsibilities Ha ndled on this Project 8.      Research Objectives (Where applicable) 9.      Research Methodology (Where applicable) 10.  Sample size of it (Where applicable) 11.  Conclusions 12.

  Exhibits and Appendices   INTRODUCTION TO THE COMPANY: GroupM is WPPs consolidated media investment management operation, helping part as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare, Catalyst and Xaxis. GroupM is the worldwide cast one media investment management group (RECMA 2010). Their primary winding think is to maximize the performance of WPPs media communications agencies on behalf of their clients, stakeholders and plenty by operating as a parent and partner in crime in performan! ce-enhancing activities such as trading, content creation, digital, finance, proprietary bastard study and other business-critical capabilities. The agencies that comprise GroupM are all international operations in their own right with leading foodstuff positions.   The concenter of GroupM is the intelligent application of physical and intellectual shell to benefit...

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