Case Analysis of Ryanair

Case Analysis of Ryanair strategical Management Name: Dongjie Qiu 1. Introduction1 2. strategical Position1 2.1 The environment of Ryanair1 2.2 PESTEL analysis1 2.2.1 Political factor2 2.2.2 stinting factor2 2.2.3 Social factor3 2.2.4 Technological factor3 2.2.5 environmental factor3 2.2.6 Legal factor4 2.3 strategic capability of Ryanair4 2.4 stand up Analysis5 2.4.1 Strengths5 2.4.2 Weaknesses6 2.4.3 Opportunities6 2.4.4 Threats6 3. Strategic choice and evaluation7 3.1 Business direct strategy7 3.1.1 Low-cost leadership7 3.1.2 Focus8 3.2 Corporate draw a bead on strategy8 3.2.1 Diversification8 3.3 Evaluation of strategies9 3.3.1 Consistency9 3.3.2 Suitability9 3.3.3 feasibility10 3.4 Recommended Strategies10 4. Conclusion10 5. Appendix12 6. Reference15 1. Introduction The gentle wind application of world has been in gloomy status for a coherent time, from Asia to Oceania, North the States to Europe.

In the European aviation sector, the downturn of economic makes e rattling airline company be very tricky in business, take some examples to say, the Belgian has say bankruptcy, and Swissair had to regroup the assets, what is more, Italian Airlines has said that they lost about 4.36 dollars in 2002, yet British Airways, the biggest airline company in the European aviation industry, the losses in 2002 also broken done 1.2 one thousand million euro (Kenneth 2003). However, in the same harsh conditions, Ryanair still maintains wage records. Ryanair is the populaces welcome airline with 43 bases and more than 1100 poor fare routes, which across 26 countries and connect clv destinations1. In 1985, Ry anair started with only 25 staffs and a 15-s! eater turboprop two-dimensional from Waterford in the southeast of Ireland to London Gatwick; but in 2008, the add up employment numbers in Ryanair has been up to 6,369, which rise by 21% and totally 181 airplanes for use, even opening 4 mod bases and 223 new routes1. The great success is...If you want to get a full essay, order it on our website: OrderEssay.net

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