Market Segmentation

| | Master in Business Administration (MBA) Title credit:Portfolio activity1: Essay: food securities industrying Analysis induce module: Name subscriber: Name student:Marzieh Malekynezhad Greenwich student nr:000649054 Course stratum:2010/2011 catch: 10/02/2011 Coursework is receipted on the understanding that it is the students profess work that is has not, in whole or part, been presented elsewhere for assessment. Where natural has been used from other resources it has been properly acknowledged in conformity with the Universitys Regulations regarding Cheating and Plagiarism.

Tutors chit-chat: ____________________________________________________ ________ ____________________________________________________________ ____________________________________________________________ _____________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ _____________________________________________ direct Awarded ________ Critically analyse and evaluate the importance of market plant pieceation, and node rivet strategies for effective Value Chain Management understructure The needs of customers are increasingly various and mass merchandising is no longer fit to satisfied theses various needs, thus companies for handle these needs should sectionalization the market into different segments, each(prenominal) segment has special characteristics cogitate to the needs of customers within that segment . The process of segmenting a market is called m arket segmentation (Dibb, 1984). Market segm! entation by analysing the customer information and by way on customer needs, makes it assertable for companies to produce what exactly customers fate. therefore, market segmentation helps companies to add the assess to their products and maximize customer satisfaction....If you want to get a just essay, order it on our website: OrderEssay.net

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