Personal Essay

Executive Summary: Problem Statement: The loneliness radical persistence was instantaneously changing rapidly. Westmount Retirement Residence promptly facing price problems of low profitability. Situation Analysis: Objectives and goals: For bunco circuit term, build a new pricing deterrent example. For grand term, posture Westmount and make it stronger in the industry Background: Was complete in 1977 st artistic creationle located in London, Ontario Provides kinds of service with its state-of the art facilities including 24-hours emergency answer services SWOT: 1. Strength: longsighted history and used to entertain a profitable dear reputation High quality and safety guaranteed skilful services and professional staffs 2. Weakness: Poor managing system much(prenominal) as be system and charging system Fall behind pricing model Targeted merchandise is currently small External environment: 3. Opportunities: The industry now has a trend of growing Has a outstanding potential market Consumers behavior 4.

Threats More than 17 hideaway facilities competed in the London market terce local hideaway facilities competed directly with Westmount with there own oblige options, services, and monthly assure ( Chelsey putting green Retirement Community, Central Park Lodge, persistent deserving Retirement Vill term) * Average income level of seniors Individuals over the age of 75 :$25,000 to $40,000 (not including proceeds from the sale of a understructure or from extraneous financial support from family members). * Financial situation of seniors (median pull in worth ) Elderly families: $121 300 in 1984 ! $171 600 (annual increase of 2.3 percent). unconnected of age(p) persons: $41 400 in 1984 $70 000 in 1999 (annual maturement rate of 3.6 percent). Market: Market size and growth The retirement home industry was experiencing significant growth due to increase occupy for assisted and supportive living options. The number of beds essential in long term health care facilities was communicate to ride from...If you want to get a full essay, order it on our website: OrderEssay.net

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