Ford Motors as an Investment

intersection Motors as a Financial Investment Abstract I am a faux mutual fund manager. It is my job to restore the validity and viability of adding a company to our current list of investments.  The melodic phrase we will look at is the track Motor Company. In the 1960s, Fords slogan was Ford has a discontinue Idea, and they did. Ford always has had a well-defined fruit and market in the automobile industry-pick-up trucks. This paper will cover, define, and particularise if the company in question has the corporate health needful for our company to invest in. The metrics we are using in the analysis of Ford Motor Company are the talent/weakness/opportunities/threats (SWOT) analysis tool as well as determining the stakeholders needs and satisfaction of these needs. SWOT Analysis Strengths technology capability-At the interrogation, design, and engineering centers in Gothenburg, Sweden, and Dearborn, Michigan, Ford believes in strong research and development undertakings. Fords goal is technological and return innovations (Ford Europe, 2010).

Extensive dealer network- Chevrolet ended 2010 with 3,084 dealers, losing 372 retailers down from 2009, but Ford ended 2010 down 62 dealers from the prior year with 3,131 dealers, Meanwhile, some Chevrolet dealerships were terminated following General Motors chapter 11 bankruptcy, giving Ford the opportunity to take over G.M.s largest sales. Diversified merchandise base- Besides the staple Ford F-150, reputed to be the best merchandising truck in North America, Ford has five naked as a jaybird products being released. These are S-MAX, C-MAX, Grand C-MAX, Ford Galaxy, and the Ford focalize (Ford Europe, 2010). Ford also owns 11% of Mazda. Market Position-For the fifth directly month, and by more than 20%, Ford Motor Companys sales have increased. Sales in April were up by 25% (Fords U.S., 2010). Cash Flows-From Fords global automotive operations, Ford has expectations of high operating cash flow and a strong margin for... If you want to get a beneficial essay, order it on our website: Orderessay

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