Market Structure Assignment

EXECUTIVE SUMMARY Retailing is emerging as a aurora industry in India and is relegately largest employer after agriculture. Some economists suppose that Retailing is one of the pillars of the economy in India, and some record it is gold mine of Indian economy. Retailing in its present form started in the latter half of 20th coke in USA and Europe. Retail industry is divided into unionised and unorganized sectors. Over 12 million outlets operate in the country and only 5% of them being larger than vitamin D sq ft (46 m²) in size. Organized retailing in India is projected to grow at the rate of 25-30% p.a., is estimated to grow from the US $ 330 billion in 2007 to US $ 427 billion by 2010 and US $ 637 billion by 2015. Indian Retail Sector is emergence very fast with so many new players are coming in this growing organized sector and stressful to attract customers by giving attractive offers and offering competitive prices etc.   The motive of the study is to bash the market potential difference at Chhota Shimla. Himachal Pradesh with reference to Supermarkets & find out the customers perception about Supermarkets & what are the customers expectations from Vishal Megamart. The main mapping of the study is to find out the target customers, preferences of the customers and sales potential with reference to Vishal Megamart.

  The study is through with(p) with the help of primary info given by respondents during survey and secondary info to know the market potential and customer preferences at Chhota Shimla. Himachal Pradesh. This study is done with the help of area mapping and catchment analysis technique. Primary data is collected through personal interview using organize questionnaire and secondary data is collected from management of the Vishal Megamart, various book, journals and from Vishal Megamart website.   Shimla is a developing area of HP and it consists of all classes of families. Most of the families lead to Socio Economy Class (SEC) A & B. Most of the residents sicken in...

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