Customer Buying Behavior Concepts Worksheet For Ssc

node Buying Behavior Concept Worksheet
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University of Phoenix

Customer Buying Behavior Concepts Worksheet
|Concept |Application of Concept in the Scenario and/or Simulation |Reference to Concept in see |
|Problem Recognition |Sam Smith realizes that there is a problem with customer acquisition and |“The buying process starts when the |
| |retention. He has c each(prenominal)ed a meeting with his senior team to map out(a) the |buyer recognizes a problem or need. |
| |company’s future. |The need can be triggered by internal|
| | |or external stimuli” (Kotler, 2006, |
| | |p. 191).



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|Evaluation of |The use of SWOT analysis after team meeting. Management team wants to explore|“No superstar process is used by all |
|Alternatives |new slipway to reach customers. |consumers or by one consumer in all |
| | |buying situations. There are several |
| | |processes, the most accepted models of|
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