A marketing plan about personal computer.

1.0 Executive Summary This securities industry architectural intention that is being developed for TCL dress reckoner applied acquisition Co. Ltd is meant to dispel RUIXING serial ad hominem calculators at 2004. How to piddle war-ridden advantages? How to distribute a agreeable of new products and tie the largest merchandise share? How to establish commemorate awareness? This trade plan volition solve these problems that essential be face up by modern marketers. TCL give the axe draw a drop curtain on benefits from swell up carry on these problems and RUIXING serial in-person computers should be distributed success teemingy. In this selling plan, we will psycho summary the detail first, and then we will analysis the strengths, weaknesses, opportunities and threats. Base on above analysis result, we will tag the financial and marketing objects of RUIXING series personal computers for 2004. According these objectives, we will push product, pricing, placing and forwarding strategies. however every rose has its thorn. We must regarding costs, time, competitors and contingencies when we operate the 4P strategies. In short, the RUIXING series personal computers should get well performances, TCL computer Company should amplify its market share, establish brand awareness, a higher level of customer satisfaction and other benefits. 2.0 corporate Background TCL Computer Technology Co., Ltd has been naturalized at May 1998. Its major(ip) businesses are research, design, take and distribute computers and other digital products. The doing center of TCL can ca-ca 1 million computers per form since 1999.

Its distribution conduct virtually all of chinaware that include 1241 chain stores, primary(prenominal) department stores and online direct sell. More than 100 of import agents of China Great border Computer Shenzhen Co., Ltd countenance been purchased by TCL (Internet rootage: 1). The outputs and sales of TCL computers have been increase ten measure from 1998 to 1999. The sales of TCL computers have been increased 106 percent from 2001 to 2002. At the... this is a well thoughout essay about one main product- computer of TCL in china and supplies tons of information about TCL. If you trust to get a full essay, order it on our website: Orderessay

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