Aqualisa Quartz is case study of Harvard business school.

In an industry where gaining a competitive advantage through convergence innovation was deemed impossible, Aqualisa developed a fall uponthrough product, launching the tally crystal in the U.K. exhibitioner market in may two hundred1 with coarse optimism. Four months aft(prenominal) the initial launch of crystal, Aqualisa has nevertheless managed to sh are the product at a rate of 15 units a twenty-four hours. Managing Director encrust Rawlinson set a object of trade 100 to 200 units of Quartz showers a day to break through to the primary(prenominal)stream. This translates into an annual minimum goal of some 36,500 units. To turn over this sales momentum, Aqualisa must rethink its marketing strategy for the Quartz. securities industry electromotive force of Aqualisa QuartzU.K. shower unit consumers? main complaints- poor pressure, change temperatures, and browse breakdowns - are traditionally turn to through the habit of galvanising showers, social shower valves, or integral agency showers (Moon, 2). The quantity and pricing information for the ternion shower categories are provided in Figure 1. The main impart for showers in the U.K. are showrooms which typically sell to customers in the agiotage price discussion section, mete come out shops which primarily sell to plumbers, and do-it-yourself sheds (DIYs).

With retail prices for the Quartz of ?850 for the monetary beat model and ?1,080 for the handle model it can fight with and be feasibly marketed towards the 145,000 shower units supercede annually in showrooms (Exhibit 2). This segment assumes spunky quality and helper with products differentiated through style. check to Rawlinson, at once the Quartz goes on working demonstration in a showroom, it quick becomes the leading product (Moon, 10). collectable to price differences surrounded by available value and standard brands of electric shower units and the Quartz, it is non clear if the Quartz could debate with the 330,000 electric shower units change through trade shops. The 400,000 mixer showers and 110,000... If you want to get a full essay, order it on our website: Orderessay

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