Lg Canada

Introduction I am Alex Carson, a fourth year fear student that is about to graduate. During my search for employment after step I was able secure an interview for the Assistant merchandising Manager position with the Canadian division of LG Electronics Canada Inc. LG is my top selection among the few companies that appealed to me as it is a leading company in the consumer electronics industry. In position to be hired for this position I mustiness impress my future employers, so I must be well prepared. I have decided to investigate the industry and LG Electronics and create a trade plan for unrivaled of their newest products, the Watch Phone. The Immediate Issue •Creating the best method for a marketing plan for the LG Electronics new Watch Phone product that provide have an impact within the consumer electronics industry and the Canadian market.



oHow â€" Product, Placement, Price, Promotion ?Product development â€" innovation ?Diversification ?Market penetration very(prenominal) market ?Market development oWhere, Who and How ?Well defined quarry market (gender, age, location, income, education level, occupation) ?Developing a strategy for the takeout consumer electronics sector and understanding the market share that the competitors have in that sector ?Which major Canadian telecommunications carrier to either sell exclusively or to reach more consumers through the big threesome (Rogers, Bell, Telus) ?Reach out to other telecommunication companies that have a market share in the consumer electronics industry (Virgin Mobile, Koodo, Fido) ?Will the send for be purchased on contract or on pay-as-you-go grassroots Issue •The Interview oImpress interview panel with answers to case establish questions along with past experience, education and interests oResearch the consumer electric automobile industry, LG as company and how the Watch Phone was introduced into new markets along with a through marketing plan. This will allow for precocious conversation with the interviewers... If you want to get a full essay, order it on our website: Orderessay



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