Pattern of the News Media Consumption and News Discussion Among Youth: a Test of...

public figure OF THE NEWS MEDIA CONSUMPTION AND NEWS DISCUSSION AMONG y come forwardh: A TEST OF AGENDA SETTING THEORY SAODAH WOK (wsaodah@iiu.edu.my; 016-6524383); EZHAR TAMAM (ezhar@fbmk.upm.edu.my; 0192271481); SUCI ELSA MARIA (sucielsamaria@yahoo.com; 0149306803) opus Prepared for: International Communication and Media Conference (ICOME’10) Communication and connection: Challenges and Engagement 18-20 June 2010 Organized by: Faculty of Communication and Modern Languages Universiti Utara Malaysia (UUM) PATTERN OF THE NEWS MEDIA CONSUMPTION AND NEWS DISCUSSION AMONG YOUTH: A TEST OF AGENDA SETTING THEORY Saodah Wok1, Ezhar Tamam2, Suci Elsa Maria3 Abstract There have been many a(prenominal) studies in the media aspiration habits among youth. Previous studies reported that youth preferent intelligence agency on online media compared to other watchword media. This study tries to search the pattern of news media consumption and interpersonal news discussions.



The specialized objectives of the study are (1) to determine the level of perceived news media credibility, (2) to find out the level of news media consumption, (3) to find out the extent of interpersonal news discussions, (4) to analyze the relationship between perceived media credibility and news media consumption with interpersonal news discussions, and (5) to differentiate between selected demographic characteristic with news media consumption and interpersonal news discussions. The study made use of stare research design method. The data were collected using a set of self-administered questionnaire. A sample of 1363 was randomly selected using class-conscious random sample. Malaysian youth aged 15-25 years sometime(a) were gathered for the study. The data were analyzed using SPSS WIN 16.0. descriptive and Inferential statistics were used for the study. Keyword: news media consumption, news discussion, media credibility, agenda circumstance theory, youth. [?]Saodah Wok, Associate Professor at Department of Communication,... If you want to prepare a full essay, order it on our website: Orderessay



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