New Products Marketing Plan

It get out in addition apostrophize to property owners who want to deter unwanted animals or valet de chambre from entering their property without the danger of causing physical harm or possible legal action.

Demographics: Home owners and darling owners

facts of life: Graduated from high school

Mediagraphic: Television and Radio

A modus vivendi pen research report about the demographics of dog owners reveals the succeeding(a) national statistics:

Ages of issue of household % of households

A lifestyle profile of the initial target market, the Los Angeles County population, reveals similar numbers:

Age of head of household % of population

Following atomic number 18 the firstly-year sales goals, as defined through the avocation marketing objectives. These were derived partly from evaluating the reported experiences of other pet harvest-home entrepeneurs, who reported an average of $100,000 gross sales within the first year or two of business (D'Amico, 1994, p. 88):

Sales pot: Achieve sales of 1,000 units from

Expected demand will be slow in growth because this is a specialty output which is unsought by most consumers, rather than a staple fiber product like food (Kuriloff & Hemphill, 1988, p. 85). The demand trend will be positive, once the marketing strategies have been in situation for approximately six months to a year. The trend will non be correlated directly to monthly or yearbook purchases for most people. Seasonal factors would be a consideration for dissemination in geographic aras with severe winter weather conditions. This is a time of year which impedes much outside activity, from both populace and animals, and hence the demand for such a product.

Similarly, sales should also increase in warmer weather, correlated to the increase in animal and people activities. These estimates are derived from analysis of industry and demographic factors and, because they are fairly conservative, look to be realistic.

Several pet product entrepreneurs confirm that an effective marketing strategy includes placing ads in magazines and pet product catalogs, along with sending press releases to print, radio set and television media. Exhibiting at pet shows, animal fairs and trade shows is another(prenominal) promotional/distribution opportunity entrepeneurs report success with (D'Amico, 1994, p. 88). These activities, in particular developing and distributing press materials to a targeted media list, are relatively inexpensive methods of product promotion.

Expected Sales: 1,000 Units $199,000

There are no known direct competitors to the product, because of its unique and innovative design. Indirect competitors are the electr
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