Ryanair Company Analysis

Ryanairs objective was to firmly establish itself as atomic number 63s leading scheduled passenger airline by means of continued improvements and expanded offerings of its misfortunate-fares service. They aim to offer low fares that reach increased passenger traffic while maintaining a uninterrupted centralise on cost-containment and operating efficiencies. Some of the strategies that Ryanair targeted was increased focus in low fares, client service, frequent point-to-point flights on short-haul routes, low operating costs, and enhance the operating results through ancillary go (20F). These strategies, set forth by top management attacked all(prenominal) area that would contribute to the success or failure of the company. So far, Ryanair has been able to successfully accomplish many, it not all of these strategies by various means. First of all, the main focus was put on having the lowest fares in Europe. Ryanair has gone the extra mile to uncover its new lowest price guarantee where if passengers can materialize a lower fare from a competitor on any Ryanair city pair, Ryanair will pay the passenger forficate the difference (Annual Report). There unfortunately gain been some clients who have found a lower fare but this allows the passengers know that Ryanair is committed to being Europes cheapest airline.



This strategy has ultimately been effective because their revenues increased dramatically from 2006 (1,692,530 euro) to 2007 (2,236,895 euro) (20F).
The following strategies that received a great deal of attention was customer service. Over the past year, Ryanair has received top awards in customer service based on its punctuality, few lost bags, and having the fewest flight cancellations. IATA stated that 85% of Ryanairs flights were on time, which makes them #1 in Europe (Annual Report). Also, in their statistical information, Ryanair was ranked #1 in having the fewest lost bags in which 99.5% of the bags reach their destination (Annual Report). Ryanair has sanctified a great...If you want to get a full essay, coiffure it on our website: Orderessay



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